Graphic Design students teamed up with Industrial Design + Packaging Science students to roll out a new design for the Wegman's brand of Organic Greek Yogurt. The competition was sponsored by Wegmans, and the goal was to create a more sustainable and appealing design than what the company is currently selling.
My teammates and I focused on three key words that informed the direction of our design: fresh, organic, authentic. We derived inspiration from vintage farm market imagery and colors, while focusing on lively looking fruit imagery to portray a sense of freshness and quality.
Graphic Designers: Joanna Stacy + Sarah Willistein | Industrial Designers: Alycia Warmus + Holly Leone | Packaging Science: Nikita Prabhu
Carton Design Styleguide
